5 Essential Takeaways From Acronis’ TRU Security Summit 2025
The Acronis TRU Security Summit 2025 at MSP Global in Salou, Spain, brought together over 2,000 managed service providers (MSPs) to discuss the future of cybersecurity, automation, and business growth.
Acronis CEO Ezequiel Steiner emphasized that
productivity, not raw revenue, will define MSP success in 2026 and beyond, highlighting the importance of sustainable productivity.
Steiner noted that in a labor-heavy industry where people account for nearly 80 percent of costs,
doubling productivity could increase margins up to fivefold. He argued that
when partners work smarter, not just harder, they gain the flexibility to reinvest in their people and innovation.
The summit focused on Acronis' evolving focus on partner enablement, AI innovation, and operational profitability, all centered around sustainable productivity.
Author's summary: Acronis prioritizes productivity over revenue for MSP success.
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