YouTube Updates TV App with New Features
YouTube has introduced several updates to improve its TV app, including QR codes for shopping and AI-powered upscaling.
- Introduction of QR codes to identify and shop for items in tagged videos
- AI-powered upscaling for improved video quality
- Improved search functionality
According to a report by Nielsen, YouTube accounted for 12.4% of the total audience time spent watching television, surpassing media platforms like Disney, Paramount, and Netflix.
YouTube is now supporting QR codes in videos where creators can link specific products to their content, enabling viewers to scan the codes with their phones to quickly access product pages.
This feature aims to boost revenue, particularly for shopping-related content, which has seen significant viewership — 35 billion hours in the last year alone.
Author's summary: YouTube updates TV app with new features to improve user experience.
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