Piyush Pandey: The Man Behind India's Most Famous Political Slogan
India's legendary adman, Piyush Pandey, is no more.
He is remembered for his unforgettable campaigns for brands such as Asian Paints and Fevicol, and also for creating India's most popular political slogan — 'Ab ki baar, Modi sarkar' — which helped catapult Narendra Modi to success in the 2014 general elections.
Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.
Tributes poured in as the news broke that India's advertising legend, Piyush Pandey, passed away.
- Politicians
- filmmakers
- and many others mourned the demise of 70-year-old Pandey
Pandey was the man behind the iconic advertisements of Fevicol, Cadbury, Asian Paints, and many other brands.
Author's summary: Piyush Pandey created India's most famous political slogan.
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