WPP and Google Extend Partnership
WPP and Google have announced a five-year expansion of their partnership, focusing on advancing cloud and AI technology to transform marketing.
The collaboration aims to revolutionize how brands approach integrated creative, production, and media.
Key Details
- A $400 million spending commitment from WPP for Google technologies
- Investment in WPP Open, WPP's AI platform for marketing
Cindy Rose, CEO of WPP, said: "I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients."
The partnership was cemented in Mountain View during a meeting between WPP CEO Cindy Rose, Google Cloud CEO Thomas Kurian, and their respective senior leadership teams.
Author's summary: WPP and Google expand partnership to drive AI marketing innovation.
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