Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups.
- Disney+'s monthly churn rate jumped from 4% in August to 8% in September.
- Hulu's monthly churn rate increased from 5% in August to 10% in September.
An Antenna spokesperson told TheWrap that the estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
Average cancellations for the last three months were 1.2 million for Disney+ and 1.9 million for Hulu.
Author summary: Disney+ and Hulu face increased cancellations.
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