The John Lewis Christmas advert has returned, featuring a memory-laden '90s vinyl in its highly anticipated festive campaign.
The retailer's ad focuses on a father and son relationship, a first for the department store. The ad, created by Saatchi & Saatchi, shows a teenager giving his father a favourite track from his youth on vinyl.
The heartwarming scene unfolds with the father discovering an unopened present with a yellow sticky note marked 'Dad' and a smiley face.
Where Love Lives
is set to become a charity single.
Author's summary: John Lewis advert features a father-son bond over '90s vinyl music.