Australians' Growing Demand for Guilt-Free Beer
Beer companies are reporting a rise in demand for low, no alcohol, or low-carb beers, with celebrities like Robbie Williams capitalizing on the trend.
Despite challenging times for the beer and broader drinks industry due to increasing awareness of the risks of alcohol intake, particularly among those under 50 and Gen Z, the industry remains optimistic.
A visit to the beaches surrounding Manly in Sydney's north on weekends reveals a shift in consumer behavior, with young people opting for low-carb or zero alcohol beers.
there is no safe level of alcohol intake
Author's summary: Australians are increasingly opting for guilt-free beer options.
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