Agcom Approves New Prominence Rules
Italy’s communications regulator Agcom has approved updated guidelines on the prominence of audiovisual and radio “services of general interest” (SIG).
These guidelines replace the 2024 framework and set out how public-interest TV and radio must be surfaced across modern user interfaces.
- Platforms must ensure SIG visibility on all relevant devices and UIs, including connected TVs, set-top boxes, dongles, and box sets.
- Home screens must include a dedicated rail featuring specific icons, such as:
- icons for the five national online SIG providers (RAI, RTI/Mediaset, La7, Sky Italia, and Warner Bros. Discovery Italia)
- a “Local TV” icon
- a “Nationals” icon for other national SIGs
- a “Radio” icon giving access to radio SIGs available on TV screens
Author's summary: Agcom updates guidelines for services of general interest.
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