The French brand will dress athletes Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils at the 2025 Rolex Paris Masters.
As a premium partner of the tournament since 2024, Lacoste's crocodile logo will be featured at the Paris La Défense Arena, the event's new home.
The Lacoste x Rolex Paris Masters 2025 collection is available online, featuring items such as the Unisex Rolex Paris Masters Edition Ballboy Polo and crocodile-emblemed caps.
The brand has also launched the “Crocodile Challenge” — a digital crocodile hunt using QR codes scattered throughout the Paris La Défense Arena.
Lacoste is dressing referees and ball boys and girls in a co-branded collection with the tournament.
Author's summary: Lacoste debuts collection for Rolex Paris Masters 2025.