Can the Lost Art of Flyering Make a Comeback?
Chappell Roan's creative director Ramisha Sattar, author Liz Pelly, and DIY artist Ryan Sawyer discuss the return of physical flyering.
This story is part of the fall 2025 series, Offline, where we investigate IRL spaces and explore our relationships with music and the internet.
A Chance Encounter
After hopping a turnstile on his way to a Manhattan gig in 1998, punk-turned-jazz drummer Ryan Sawyer was approached by a pretty young woman in a miniskirt and halter top.
“She and her partner were these weird 21 Jump Street undercover cops,”
he says. In his haste to make it to the show on time, he’d left his wallet at home, and the officers told him they’d have to bring him in if he couldn’t provide proof of his identity.
“I was dumbly searching through my cymbal bag, as if my ID would be in there for some reason, hoping they’d get distracted or lose interest,”
Sawyer says.
“Then, in the bottom of the bag, I found a flyer I’d made for a show I’d done.”
Author's summary: Exploring the potential comeback of physical flyering in the digital age.
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