The Cost of Mistaking Plans for Strategy in an Uncertain Economy
Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why many leaders confuse planning with strategy and how this confusion undermines performance.
According to a survey, 84 percent of executives say their organizations aren’t prepared for the next disruption. The problem lies in the outright confusion between planning and strategy.
A plan is a list of actions, whereas a strategy is a set of interrelated, intentional choices about where to play, how to win and what to do (or not do).
In an economy marked by geopolitical tension, supply-chain fragility, A.I. disruption, key resource constraints and shifting consumer behavior, mistaking activity for strategy is costly.
Author: The distinction between planning and strategy has never been more crucial.
Author's summary: Leaders confuse planning with strategy, undermining performance in uncertain economies.
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