Piyush Pandey, a Padma Shri awardee and India's advertising legend, passed away on Friday after battling an infection.
He was behind prominent marketing campaigns for Fevicol, Cadbury, Asian Paints, and many other brands.
Messages of condolence have flooded in, with Prime Minister Narendra Modi among the first to offer his condolences, penning an emotional note for the advertising executive.
Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. My thoughts are with his family and admirers.
Piyush Pandey is also known for giving India's most famous political slogan — “Ab ki baar, Modi Sarkar.”
Author's summary: Piyush Pandey passes away, leaving a legacy in advertising.