Acadia Pharmaceuticals' Rebranding and AI Integration
Acadia Pharmaceuticals' CEO, Catherine Owen Adams, discusses the company's recent rebranding, expansion into rare disease marketing, and the role of AI in its strategy.
As a neurological biotech, Acadia Pharmaceuticals has rolled out a rebrand to expand into the rare disease space, with AI playing a major role in its marketing strategy.
Acadia CEO Catherine Owen Adams shares insights on the company's rebrand, expansion, and AI integration.
- Rebranding to expand into rare disease space
- AI integration in marketing strategy
- Challenges and benefits of marketing as a smaller biotech
Adams draws on her marketing background to steer the company into 2026, discussing the company's approach to commercialization and marketing.
Author's summary: Acadia Pharmaceuticals rebrands and integrates AI.
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