At the Mercury Awards, Sam Fender’s Picante fit was a Northern love-in

Sam Fender Wins Mercury Award in Picante Fit

Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album People Watching.

Fender wore a Vintage Porter T-shirt from Picante, a brand co-designed by a northerner from Manchester, on the red carpet. The T-shirt features the Picante logo on the front and a little Picante porter on the back, and is priced at £80.

Being northern is something of a point of pride.

Author's summary: Sam Fender wins Mercury Award in Picante fit, showcasing northern pride.

more

British GQ British GQ — 2025-10-17

More News