Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album People Watching.
Fender wore a Vintage Porter T-shirt from Picante, a brand co-designed by a northerner from Manchester, on the red carpet. The T-shirt features the Picante logo on the front and a little Picante porter on the back, and is priced at £80.
Being northern is something of a point of pride.
Author's summary: Sam Fender wins Mercury Award in Picante fit, showcasing northern pride.