Why Local Relevance is Key to L'Oréal's India Growth Strategy
L'Oréal Professionnel India is redefining what it means to be a global brand in a local market.
Mathilde Barthelemy-Vigier, General Manager, believes that global guidelines are a framework for local innovation, not restrictions.
L'Oréal's global guidelines are not restrictions but a framework for local innovation.
The brand focuses on local relevance, rather than rolling out every global launch in India, and aligns international standards with India's unique consumer insights through local testing and data-driven decisions.
- Local testing
- Data-driven decisions
- Education-led growth for salon professionals
Author's summary: L'Oréal prioritizes local relevance in India.
More News
- Ferrari’s Elkann issues statement – fully backs Vasseur
- Manchester United’s stance on Kobbie Mainoo leaving Old Trafford in January revealed
- Easy North Carolina Favorite With Sausage Gravy And Biscuits
- Sportsnet | The incredible story of Jonathan Toews return to the NHL – Illegal Curve Hockey
- TBA, Appraisal, Reverse Mortgage Tools; STRATMOR on AI and Competition; Can the CFPB be Willed Away?
- SoCal freeway shut down for miles due to event involving live ammunition at Camp Pendleton
- EU Updates Age Verification Standards for Minors
- “Man Utd are quite convinced…” - Fabrizio Romano reveals “complete” star will leave Old Trafford in 2026
- F1 | Ferrari, Elkann: “Full trust in Vasseur”
- Brewers Go Out With a Whimper in NLCS