Interactive Investor's New Brand Platform
Agency RCP has launched a new brand platform for Interactive Investor, Aberdeen Group's personal investment service, with the slogan "I think therefore ii", a play on philosopher Rene Descartes' famous phrase.
Cogito, ergo sum
Interactive Investor charges a flat monthly fee, rather than a percentage, which may make it better value. However, investment services that still employ humans are under pressure from AI, which is making significant profits for hedge funds via algorithms.
- Flat monthly fee
- Pressure from AI and algorithms
As a result, many investment services are seeking new customers through TV or cinema advertising.
Author's summary: RCP launches new brand platform for Interactive Investor.
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