West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, designating the insurer as a Platinum Partner for their AFL, AFLW, and Wheelchair football teams. This deal marks Allianz’s first significant sporting collaboration in Western Australia, reflecting their dedication to expanding community programs nationwide.
Club Leadership on Partnership
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” stated West Coast Eagles CEO Don Pyke.
He emphasized that Allianz’s support will both strengthen the football programs across different teams and contribute to the club’s wider community efforts.
Brand Integration and Sponsorship Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- Starting in 2026, Allianz will be the shorts partner for the AFLW team.
- The insurer will also serve as a major partner for the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a community project supporting Foodbank WA’s Give a Feed appeal, aiding Western Australian families during Christmas.
- Allianz will sponsor 1,000 Christmas food hampers.
- Eagles players and staff will volunteer to assist with the delivery of these hampers.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
This collaboration highlights a strong shared commitment to sports and community engagement.
Author's Summary
This partnership between the West Coast Eagles and Allianz Australia tightly connects community support with athletic development, enhancing local impact through sport and charitable initiatives.
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