Jacob Elordi Stars in Bottega Veneta’s New Dreamy Campaign

Bottega Veneta has launched "What Are Dreams," a new campaign featuring Jacob Elordi and created by renowned photographer and filmmaker Duane Michals. The campaign was shot in black and white at Michals’s New York home, blending reality with imagination and highlighting the artist’s deep fascination with surrealism.

Behind the Scenes and Visual Style

The campaign includes twelve images and a short film portraying Elordi in mysterious, dreamlike settings. He is pictured framed by flowing curtains, convex mirrors, and a single suspended feather—elements that reflect Michals’s distinct visual style.

Poetic Inspiration

"Midnight movies of the mind… where things look familiar, but not at all the same."

Elordi recites Michals’s 2001 poem, What Are Dreams, which lends the project its title. Handwritten lines from the poem appear throughout the visuals, enhancing the introspective and ethereal mood.

Michals on the Project

“I’m very much interested in the realm of the invisible. My problem is, ‘how do I make the invisible visible?’” “Of course movie making is also a dream, and Frankenstein is a scary dream. Jacob understood exactly what I was trying to do with the project. He was right there for the magic and the mystery of it.” “Magic and mystery” is how Michals describes this collaboration, which merges text and photography to explore the unseen and imagined.

Additional Insights

Jacob Elordi recently gave CR a behind-the-scenes look at his preparation for the Oscars with Dsquared2’s Dean and Dan Caten, showcasing his active presence in the fashion world.

Author's summary: The campaign captures Jacob Elordi in a surreal, poetic world crafted by Duane Michals, blending dreams and reality through evocative imagery and reflective text.

CR Fashion Book — 2025-11-03