Craig Melvin homecoming to Columbia to air on NBC’s ‘Today’

Craig Melvin's Homecoming to Columbia Featured on NBC’s ‘Today’

South Carolina native Craig Melvin will highlight the Midlands in a segment airing on Thursday's “Today” show. Melvin gave a preview on Wednesday, shared on local station WIS's Facebook page.

“Welcome to my hometown, Columbia, S.C. Join me for a little trip down memory lane. I’m going to bring you back here to my childhood with my kid brother, introduce you to some of my favorite people and places that really sort of shaped me, molded me. And of course, there will be food.”

In the video, Melvin is seen at the newly renovated Finlay Park in downtown Columbia. The segment includes scenes of local dining, a visit to a barber shop, and an interview with Columbia Mayor Daniel Rickenmann, who was recently re-elected.

Melvin's Career and Local Roots

Melvin returned to Columbia nearly a year after being named co-host of NBC’s “Today” show, replacing Hoda Kotb, following 13 years with NBC News. Many in Columbia remember him from his early career at WIS, the local NBC affiliate station.

He began working at WIS while still attending Columbia High School and eventually became the station's nightly news anchor. Even after moving to national television, Melvin has frequently celebrated his home state and roots.

Local Interest in the Segment

Residents are eager to hear Melvin’s perspective on Columbia and see how he showcases the city that shaped him.

Craig Melvin's visit to Columbia highlights his deep connection to the city and celebrates the places and people that influenced his life and career.

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The State The State — 2025-11-05

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