Winning the Platform Shift
Marketers can utilize AI to drive creativity, expand their reach, and provide more value to consumers. They are accustomed to dealing with innovation and changing consumer attitudes, having navigated numerous technological shifts over the past two decades.
However, predicting the future of modern AI is particularly challenging due to its unusual, non-deterministic properties. It is impossible to simply extrapolate from the current state of AI to understand its future trajectory.
Consumers will always want products, services, and experiences that resonate and meet their needs. Marketers will always want easier, faster, and more effective ways to connect with consumers.
To navigate this platform shift, marketers must take a deeper, first-principles look.
Author's summary: Marketers can leverage AI for creativity and consumer value.
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