How Brands are Using Pinterest to Activate the Full Funnel
Across retail, fashion, and travel, brands are utilizing Pinterest as a significant part of their marketing strategy.
Pinterest's form and functions have undergone significant changes since its launch in 2010, shifting towards ad tools and ecommerce, allowing brands to experiment with their presence on the platform.
At the Pinterest Presents event in September, the company announced that 39% of Gen Z prefer to start their shopping searches on Pinterest.
Primark teamed up with Pinterest to bring its home collection to life, allowing users to shop via the app, driving strong traffic to its website, according to CEO Eoin Tonge.
Author's summary: Brands leverage Pinterest for marketing.