DeFeet, a cycling sock maker based in Hickory, NC, is shifting from a fully vertical manufacturing model to sourcing certain tasks locally.
DeFeet has been a fully vertical company for 33 years. Now we’re responding to the crosswinds blowing across domestic manufacturing.
This change is due to domestic workforce challenges and the need to access the latest knitting machinery and skills in AI and augmented reality, said Founder Shane Cooper.
We have chosen partners locally with the focus, tooling and skills necessary to keep DeFeet products evolving at the pinnacle of cycling performance and our markets, globally.
Author's summary: DeFeet changes manufacturing operations due to workforce challenges.