Why Election Polls Matter
Election polls are being closely watched in the tight New Jersey gubernatorial race between Democrat Mikie Sherrill and Republican Jack Ciattarelli.
They are never meant to serve as a crystal ball, but rather to help us understand the why and how behind voter behavior
According to Ashley Koning, director of the Eagleton Center for Public Interest Polling, polls serve to understand voter behavior, not predict outcomes.
- Provide a systematic way to measure public sentiment in real time
- Show the closeness of a race at any given moment
Author's summary: Election polls help understand voter behavior.
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