The traditional sourcing and supply playbook is no longer relevant, according to agtech veteran Cropin, due to climate change, supply chain disruptions, and other factors.
CEO Krishna Kumar notes that companies can no longer rely on traditional methods, citing recent events such as the cocoa shortage, which drove prices to a 60-year high in 2025.
Companies can no longer rely on these methods to do business.
The lack of real-time visibility into sourcing and farm operations adds to the risk, making it essential for CPGs and food retailers to adopt new approaches, such as using AI to fortify their supply chains.
Author's summary: Agrifood companies adopt AI.