Arcade at DigiCon 2025
Award-winning Philippines production company Arcade made a strong showing at DigiCon 2025, the Philippines’ biggest digital conference, with over 2,000 delegates gathering under the theme “The Age of I: The Power of Personalization.”
The five-strong Arcade delegation, led by Vice President of Business Development and Content JM Miranda, joined industry leaders to explore how hyper-personalised content and AI-driven creativity are reshaping marketing in Asia.
DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.
Miranda emphasized the importance of creating content with intent: every piece of content must be human, purposeful, and connected to the world around it. He also highlighted the role of AI in the creative process.
AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.
Autor: Arcade takes centre stage with personalisation and AI.
More News
- Everything to know about Toronto’s Budweiser Stage being renamed and what’s to come
- Two neighborhoods in S.F. reveal the aftermath of a citywide RV crackdown — and it’s about to get worse
- From a failed startup to a thriving agency: The story of SayNine
- Charlie Kirk’s accused killer allowed to wear street clothes in court
- Tomago Aluminium is more than just a smelter, it's a strategic asset
- Dodgers pitcher, EIU alum Will Klein wins World Series game 3
- Eintracht Frankfurt Borussia Dortmund 28 10 2025 Live Score and Match Summary
- Can the lost art of flyering make a comeback?
- Al Nassr Al-Ittihad Jeddah 28 10 2025 Live Score and Match Summary
- Nicole Kidman thriving while Keith Urban struggles after split