Lululemon has entered an arrangement with the NFL and Fanatics to develop a line of fan apparel as it searches for growth.
The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on October.
The new Lululemon collection is the company’s first link-up with the league.
Author's summary: Lululemon partners with NFL and Fanatics.