Importance of Production Control
Blake Albers of Albers Craft Meats emphasizes that "control of production is more important than loosely based label claims."
The Herb Albers Feedlot in Nebraska has been a family-centric operation since the early twentieth century. Blake Albers, part of the fifth generation, sought to diversify and add value to the family business by starting an export business in 2017.
Although the export venture was short-lived, it led to the opening of a meat processing facility and distribution center. Albers Craft Meats prioritizes traceability and accountability in meat production, processing and marketing beef for the family's brand and other family farms.
Control of production is more important than loosely based label claims.
For Albers, showing the exact origin of a product is as important as any sustainability certification.
Author's summary: Albers prioritizes production control over label claims.