Coca-Cola's Strategy Shift
Coca-Cola executives remain unfazed by the decline in full-sugar soft drink consumption among consumers taking appetite-suppressing GLP-1 drugs.
Instead, they focus on boosting sales of low- and no-calorie options and high-protein beverages through increased marketing and production.
Choosing to accelerate sales of low- and no-calorie options and high-protein beverages with stepped-up marketing and production.
- Low- and no-calorie options are gaining traction.
- High-protein beverages are becoming increasingly popular.
Despite a challenging economic environment, Coca-Cola is adapting to changing consumer habits, including the rise of health-conscious consumers and those taking GLP-1 drugs.
Author's summary: Coca-Cola shifts focus to low-calorie and protein drinks.