Inflation Impact on Nigerian Shoppers
Rising inflation and shrinking disposable income have led to an increase in brand switching among Nigerian shoppers, with a focus on affordability and value.
According to the NIQ 2025 Consumer Outlook survey by NielsenIQ, a global data and analytics company, approximately 6 in 10 shoppers have switched brands in the past year due to increased prices.
- Household essentials have seen high levels of brand switching, reflecting the growing pressure on household budgets.
- Nigerian consumers are re-evaluating their purchasing decisions, prioritizing affordability and value over brand loyalty as inflation erodes their purchasing power.
Many Nigerian consumers are rethinking what they buy, prioritizing affordability and value over brand loyalty as inflation erodes their purchasing power.
Author's summary: Inflation drives brand switching among Nigerian shoppers.
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