The Psychology of Black Friday/Cyber Monday Shoppers
According to Uniqode, Black Friday/Cyber Monday (BFCM) shoppers engage with QR codes due to urgency and discounts, but require trust and value for long-term loyalty.
Every year, brands use QR codes during BFCM, resulting in high scan rates and revenue spikes over the weekend. However, by January, most of these "new customers" have disappeared.
The problem isn’t with the QR Code technology but with understanding the psychology behind why people scan.
Key Findings from Uniqode's BFCM QR Code Marketing Report
- 74% of shoppers will scan QR Codes during BFCM
- 72% of marketers rate their campaigns as effective
Despite these numbers, few brands successfully transition these quick digital interactions into lasting customer relationships.
Author's summary: Understanding shopper psychology is key to long-term loyalty.
More News
- The Georgia Drive-In Theater That Feels Like Stepping Back Into The 1950s
- Military archbishop: Army’s cancellation of religious support contracts unfairly harms Catholics - OSV News
- Core strike gold at Effie 2025 awards - Marketing.ie
- Texas faces heightened wildfire threat amid ongoing drought
- Chelsea enjoy thumping win at Forest - West London Sport
- Jared Moskowitz tops 1 Primary challenger, 4 GOP foes in Q3 fundraising with $372K haul
- Ilia Says A Loss Will Send Makhachev Back To Dagestan"sheep"
- Platforms of Extremism: Why Australia Must Confront Digital Misogyny as a Security Threat - Australian Institute of International Affairs
- Makhachev Seeking New Haters After Old Rivals Become Fans
- EPL: Awoniyi Struggles In Nottingham Forest’s Home Defeat To Chelsea