Marathons, Ironmans, Hyrox: Why So Many Everyday Exercisers Are Hooked On Endurance Events Right Now

Endurance Events: The New Obsession

Workout regulars are training like elites to find purpose, community, and proof of what their bodies can do in events like marathons, Ironmans, and Hyrox.

For many, like Sam Braunstein, these events provide an escape and a sense of accomplishment. Braunstein, now 55, has completed 15 triathlons, including two half-Ironmans and one full Ironman, after initially signing up for a triathlon in 2009.

She drank the Kool-Aid and is, well, hooked.

This movement may be the ultimate antidote to life in 2025, offering a chance for everyday exercisers to push their limits and find community.

Author's summary: Endurance events are becoming increasingly popular among regular exercisers.

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Women's Health Women's Health — 2025-10-18

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