The Compact Camera Conundrum
The camera industry is facing a paradox: compact cameras are in high demand, yet manufacturers are struggling to meet this demand.
"Dig UP, stupid": Compact cameras have dug a hole that manufacturers are all trying to dig out of in completely different ways.
This issue arose when compact cameras unexpectedly gained popularity, largely thanks to Fujifilm. The Fujifilm X100V, for example, became extremely popular on TikTok.
- Canon, Kodak, Sony, and Fujifilm are all trying to address the issue in different ways.
- The high demand for compact cameras has led to a shortage, with manufacturers unable to produce enough to meet consumer needs.
The situation was discussed in detail on the Bokeh Face podcast, a Digital Camera World production.
Author's summary: Manufacturers struggle to meet compact camera demand.