Who won fashion month SS26 on social media?

Who Won Fashion Month SS26 on Social Media?

Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows.

Brands tapping into fandoms and cultural crossovers gained real online traction, rather than creative director debuts.

Thai actors, TV stars like Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop helped drive global reach and high engagement.

Brands of all sizes are tapping talent trends, prioritising the ever-growing influence of Thai actors, of-the-moment TV stars and long-term brand ambassadors.

Author's summary: Celebrities drive social engagement in SS26 fashion month.

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Vogue Business Vogue Business — 2025-10-16

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