Aldi Price Match Scheme Secrets
Aldi is the supermarket to beat on price, regularly winning Which?'s cheapest supermarket title. To compete, Sainsbury’s, Tesco, and Morrisons have developed Aldi price-matching schemes.
However, these schemes may not be as straightforward as they seem. Which? reveals the hidden secrets of Aldi Price Match schemes, including inconsistencies in product matches.
- Sainsbury’s, Tesco, and Morrisons have all developed Aldi price match schemes.
- These schemes aim to compete with Aldi's low prices.
Aldi regularly wins Which?'s cheapest supermarket title, coming top every month except one in the past two years.
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Author's summary: Aldi's price match schemes have secrets.