Classic Italian Wines in the U.S. Market
Consumers in the U.S. have a strong affinity for classic Italian wines. Bolla's La Fondazione collection, which combines heritage, quality, and modern appeal, offers a trusted taste of Italy's most renowned wines.
For over a century, Italian wines have been a favorite among American drinkers, making the U.S. Italy's most valued export market. Last year, consumers spent more than $2.3 billion on Italian wines, indicating a strong and enduring relationship.
For more than 140 years, Bolla has been a pioneer in Italian wine, and for nearly 80 years, it has exported to the U.S., helping shape what Americans know and love about Italian wine
- says Roberta Corrà, CEO of Frederick Wildman & Sons and managing director of Gruppo Italiano Vini (GIV).
Author's summary: Italian wines drive U.S. sales with classic appeal.