The White Company Appoints New CCO
The White Company has appointed Fiona Gaughan, former Asos executive, as its new Chief Commercial Officer, as revealed by Drapers.
Gaughan joined the company on October 6, coming from off-price marketplace BrandAlley, where she served as Trading Director since July.
- She began her fashion retail career at Topshop in 2003 as a merchandiser.
- She worked her way up to Head of Merchandising before leaving in 2014 to join Asos.
- At Asos, Gaughan held various roles, including Womenswear Merchandising Director, Retail Planning and Trading Director (2019-2023), and Executive Vice-President of Commercial (2023-2025).
No comment was made by the company regarding this appointment.
Author's summary: The White Company appoints Fiona Gaughan as CCO.