‘Micro-dramas’ are a $7bn industry in China: bigger than movies

Micro-Dramas in China: A $7bn Industry

Micro-dramas have become a significant phenomenon in China, with 90-minute films being broken down into one-minute episodes available online.

The first few episodes are made available for free, while viewers have to pay to watch the rest, with prices reaching up to $30 per drama.

A growing number of these micro-dramas are AI-generated, with one series, Nine-Tail Fox Demon Falls For Me, gaining over 200 million views in just a month.

The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.

Author's summary: Micro-dramas are a huge industry in China.

more

Music Ally Music Ally — 2025-10-14

More News