Micro-dramas have become a significant phenomenon in China, with 90-minute films being broken down into one-minute episodes available online.
The first few episodes are made available for free, while viewers have to pay to watch the rest, with prices reaching up to $30 per drama.
A growing number of these micro-dramas are AI-generated, with one series, Nine-Tail Fox Demon Falls For Me, gaining over 200 million views in just a month.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
Author's summary: Micro-dramas are a huge industry in China.