More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, while nearly two in three (65%) believe they're falling behind their peers financially.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty

said Kristy Irwin, Product Group Owner, Youth & Student. This pressure to "fake it till you make it" is causing anxiety among Gen Z Canadians, who are struggling with rising costs and low income.

Author's summary: Gen Z Canadians face financial anxiety and pressure to maintain a successful image.

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Cantech Letter Cantech Letter — 2025-10-14