Waitrose Expands No.1 Premium Range
Waitrose is expanding its Waitrose No.1 premium range by 10% with the addition of 80 new products.
New products include items such as No.1 Wagyu Beef Cottage Pie, No.1 British Free Range 4 Cheddar & Apple Sausages, and No.1 30 Hour Hickory Smoked Salmon, as well as wines like No.1 De Grendel Sauvignon Blanc and No.1 Primitivo di Manduria Ris.
Our No.1 range is the ultimate brand for food lovers, and we are so excited to keep customers’ appetites for new products met with even more truly innovative food & drink, launching as part of our autumn refresh. - Maddy Wilson, director of own brand at Waitrose
The expansion follows a successful relaunch in September 2024, with sales growing by 26% year-on-year.
- No.1 Wagyu Beef Cottage Pie
- No.1 British Free Range 4 Cheddar & Apple Sausages
- No.1 30 Hour Hickory Smoked Salmon
- No.1 De Grendel Sauvignon Blanc
- No.1 Primitivo di Manduria Ris
Author's summary: Waitrose expands premium range with 80 new products.
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