The 51% - Mind the 'LinkedIn' gender gap: How bias shapes networking and visibility

Women and the LinkedIn Visibility Gap

LinkedIn, the major networking platform for professionals, has come under scrutiny after an experiment exposed gender bias in how users are seen and engaged online. The investigation revealed that women's profiles, even when equal in experience to men’s, receive less visibility and engagement.

Experiment Highlights

Researchers replicated job application conditions by creating matched male and female profiles with equivalent qualifications.
The result: men’s profiles appeared more frequently in searches, attracted higher connection rates, and were more likely to be endorsed or recommended.

“The algorithm seems to reinforce existing professional inequalities,” said one of the researchers interviewed by France 24.

Algorithmic and Behavioral Factors

Experts note that LinkedIn’s algorithm may prioritize content and profiles that already have higher engagement metrics — typically favoring male users who dominate in fields like technology, finance, and leadership roles.

Additionally, behavioral patterns play a role. Men tend to make more frequent updates, actively seek endorsements, and post more content that the algorithm rewards with higher reach.

Impact on Career Progression

For mid-career professionals, such disparities translate into fewer job opportunities and less visibility for women in executive networks. Even small differences in exposure can influence headhunting and hiring outcomes.

“If your profile isn’t seen, your chances of career advancement drop dramatically,” explained a gender equality consultant featured in the report.

Platform Response

LinkedIn has acknowledged the concerns and stated it is reviewing its algorithm for potential bias. The company announced it would test adjustments aimed at promoting fairer visibility for underrepresented users.

A spokesperson emphasized the platform’s commitment to “building an equitable space for every professional, regardless of gender”.

Author summary: The France 24 report highlights how LinkedIn’s algorithm and user behavior together widen the gender gap in professional visibility and opportunity.

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France 24 France 24 — 2025-11-28

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