West Coast Eagles team up with Allianz Australia

The West Coast Eagles have announced a major four-year partnership with Allianz Australia, marking the insurer as a key supporter of the Club’s AFL, AFLW, and Wheelchair football teams.

Strengthening community and performance

Allianz Australia, part of the renowned Allianz Group—recognized as the world’s top insurance brand in 2025—serves more than four million Australians with home, car, business, and general insurance products under the motto “Care you can count on.”

“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.

“Allianz Australia has a proven record of resilience, performance, and a strong community focus that aligns with our Club’s values and identity.”

The partnership will strengthen the Club’s high-performance programs across all leagues while expanding community initiatives and member experiences. The collaboration highlights shared goals of excellence on and off the field.

Visibility and brand presence

As part of the agreement, Allianz Australia’s branding will appear on the neckline of the West Coast Eagles’ AFL match guernseys, training apparel, media backdrops, and match-day signage at Optus Stadium as well as at away venues.

Author’s Summary

The West Coast Eagles’ new four-year partnership with Allianz Australia unites sport and community values, supporting all club teams while expanding the insurer’s national brand presence.

westcoasteagles.com.au — 2025-11-10