Elf Beauty Sales Rise 14% in Q2, Propelled by Rhode
Elf Beauty’s net sales increased by 14% year-on-year to $343.9 million in the second quarter of fiscal 2026, according to the company’s latest report. This marks the first quarter to include results from Rhode, the beauty brand acquired just before Elf’s Q1 earnings in August.
Key Highlights
- Elf’s namesake brand gained 140 basis points in market share.
- Rhode’s launch in Sephora North America was record-breaking.
- US revenues rose 18%, while international revenues grew 2%.
Executive Statements
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters. We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.” — Tarang Amin, Elf Beauty Chair and CEO
“The launch was [by far] the second best launch that they’ve had in North America, which is incredible to see. Rhode continues to have momentum behind it.” — Mandy Fields, CFO, Elf Beauty
Financial Projections
Rhode is expected to contribute $200 million to Elf Beauty’s net sales this year, following its acquisition from August through March. On an annualized basis, Rhode is projected to reach $300 million in sales for the fiscal year, representing a 40% year-on-year growth.
Author’s Summary
Elf Beauty’s strong Q2 performance, driven by Rhode’s successful launch and market share gains, signals continued momentum and confidence in its growth strategy.