Jetstar, the low-cost carrier owned by Qantas, announced a new route starting in March that will connect Sunshine Coast, Bali, and Singapore with a single stop. Sunshine Coast is Australia's tenth-busiest airport by passenger traffic.
The new route will cover 3,308 nautical miles (6,126 km) one way and will operate three times a week using Jetstar's Airbus A321LR aircraft with 232 all-economy seats. These planes offer very low seat-mile costs, making the route economically viable.
Bali holds a similar appeal for Australians as Cancun does for Americans and Malaga for Europeans. Recent developments include new Bali services from the Gold Coast and Newcastle, the latter marking its longest international flight to date.
Since no traffic rights remain available for nonstop flights from Australia's major cities to Bali, Jetstar had to adopt a creative approach backed by substantial financial incentives to launch this new one-stop service.
"Jetstar has had to become more creative, inevitably underpinned by big new route financial incentives."
Booking data for Sunshine Coast to Bali and Singapore is limited because many passengers currently travel to Brisbane for nonstop flights. This travel habit makes it hard to gauge demand, but Jetstar expects this new service to stimulate growth significantly.
"What is clear is that Jetstar will very easily grow demand from its new service."
Jetstar’s Airbus A321LRs, with their high capacity and efficiency, resemble Air Astana’s long-range A321LR flights to London Heathrow in operational performance, bringing cost advantages for routes requiring long-distance travel.
Author's summary: Jetstar’s new Sunshine Coast–Bali–Singapore route starting in March leverages creative strategies and efficient aircraft to capture unmet demand, promising strong growth despite existing passenger travel patterns.