MSNBC Launches "MS NOW" Rebrand and New Campaign
MSNBC has officially begun its transition to a new name, MS NOW, through a fresh advertising initiative designed to engage viewers during the peak election season. The rebrand rollout includes a thematic campaign titled "We The People."
Promotional Spots and Featured Voices
The campaign features two new promotional clips showcasing MSNBC's most recognized host, Rachel Maddow, and the late poet and activist, Dr. Maya Angelou. Each segment presents a unifying message emphasizing American ideals and inclusivity.
Rachel Maddow’s Segment
In one 60-second ad titled “Human Family”, Maddow delivers a powerful reading of the preamble to the U.S. Constitution.
“We the People of the United States, in Order to form a more perfect Union...”
Dr. Maya Angelou’s Inclusion
Dr. Maya Angelou’s presence in the campaign serves as a posthumous tribute, reinforcing themes of human connection and shared identity.
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Author’s Summary
MSNBC debuts its “MS NOW” brand with a unifying campaign, spotlighting Rachel Maddow and the late Maya Angelou to highlight ideals of unity and national identity.